What is a company’s value proposition?


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Looking for an simple explanation and examples

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  1. Moranh Newbie
    March 1, 2016 at 10:53 pm

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    A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings.
    Your value proposition should be the foundation of your company, keeping your message clear and consistent across every aspect of your physical and online presence.

    However, a great value proposition by itself won’t make you successful.

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