How do you track Lead Generation Activities?

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I see many businesses doing a landing page for every single channel, but do you have an excel spreadsheet to compare the ROI in different channels?

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  1. Griffin2 Newbie
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    May 17, 2016 at 11:47 pm

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    Setting up a landing page for each channel sounds like a bit of work. You could also use conversion tracking software such as Addue to measure the ROI for each channel by assigning a different tracking link to it.

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    June 11, 2016 at 12:27 am

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    For each worm, or lead source, you can see the quarterly growth in lead acquisition. This view can help you attribute the impact of marketing campaigns by each individual lead source.

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    June 21, 2016 at 8:32 pm

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    Not only does the chart show absolute lead generation at a worm level, it also allows for comparison across the worms to show how they perform relative to one another. You might find that some worms are growing at a faster rate than others, which can help you gain insights into why some lead generation activities are working more effectively.

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